say that Chinese e-commerce platforms have pla

#1 von zhangsan520 , 07.12.2018 04:24

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Bustling e-commerce market creates new growth opportunities for overseas companies in China


British retailer Burberry Group would never have imagined that its scarves and trench coats would be sold from virtual stores in China. But the iconic luxury brand and other biggies like Marks & Spencer Plc, Mothercare Plc Seahawks Jersey Sale , Nike Inc, Levi's Strauss & Co and Sony are increasingly finding that having an online presence is essential for continued success in China.


For most of these companies, the online attraction is understandable: surfing the Internet is not only the favorite leisure activity for young people in China but also the main influencer of purchasing decisions. Physical risks and costs associated with setting up stores have also prompted many of these companies to build their online presence.


In April, Burberry opened a virtual store on Tmall, the biggest business-to-customer site in China Cheap Seahawks Jersey , and now offers a wide array of items, ranging from woolen scarves priced at 4,000 yuan ($640) to high-end trench coats called Heritage, priced at 17,500 yuan.


Though Burberry is the first pure luxury brand to join Tmall Seahawks Frank Clark Jersey , the platform has already attracted more than 70,000 sellers. British fast-fashion retailer ASOS has also established a store on Tmall to supplement its existing outlet in China. While it's still too early to gauge whether Burberry would reap gains in the long run, there is no doubting the huge growth potential of China's e-commerce market.


Growth rates typically represent the true appeal of any industry. The e-commerce industry has been no exception and has clocked consistent growth rates of over 70 percent in China since 2006.


Last year, Chinese shoppers purchased 1.8 trillion yuan worth of goods online, which means that 7.9 percent of the country's total retail trade was conducted over the Internet.


Industry experts Seahawks Rees Odhiambo Jersey , however, say that Chinese e-commerce platforms have played a big role in shaping consumer preferences. They point out that though e-commerce sites such as Taobao and Tmall were initially used by Chinese consumers to leverage pricing advantages, the platforms have now become more sophisticated. E-commerce platforms are focusing more on branding and product qualities and this has benefited multinational firms, they say.


Carrie Yu, a partner specializing in retail and consumer practice with the global consultancy firm PriceWaterhouseCoopers in Hong Kong Seahawks Jarran Reed Jersey , says it's an opportune time for tapping the e-commerce potential of China.


" China is moving toward a consumption economy, and more and more of its citizens are becoming affluent. They want to spend to indulge themselves," Yu says, adding that unlike some people who have reached a certain age and regard savings as a virtue, "young Chinese love to spend Seahawks Germain Ifedi Jersey , as they want to have a comfortable life rather than just saving money".


Yu says China's love affair with Apple products is the best example of this trend. "Rather than smartphones they are street phones in China, especially among the younger genera. Cheap Jerseys Cheap Jerseys From China Wholesale Authentic Jerseys Wholesale Adidas NHL Jerseys Wholesale NFL Jerseys China Online Wholesale NCAA Basketball Jerseys Wholesale NBA Basketball Jerseys Cheap Jerseys Cheap Soccer Jerseys Cheap NHL Hockey Jerseys

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