NEW YORK -- Procter & Gamble is cancelling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the leagues growing problems. Sam Bennett Jersey . The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFLs handling of domestic abuse allegations against several players. Women make up 35 per cent of the average audience of 17.4 million during a regular-season NFL game and the league has made it a point to reach out to women in recent years. The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins. P&Gs Crest brand had been working on a program with players from each of the NFLs 32 teams to wear pink mouthguards and participate in other activities. But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFLs actions. It remains a sponsor but said it will "determine future actions as needed." "The brand has decided to cancel on-field activation with NFL teams," said spokesman Paul Fox in a statement. "Domestic violence is completely unacceptable and we have strongly urged the NFL to take swift and decisive action to address this issue... Our decision to cancel this on field activity was related to this ongoing issue." The company will still donate US$100,000 to the American Cancer society as planned and said breast-cancer awareness is a "critically important program to support women and their health." The NFL said that the sixth year of the "Crucial Catch" program will proceed. "We understand the ways the last week have impacted our partners, including Crest," the NFL said in a statement. "Players will still have the option to wear pink gear, including mouthguards, as planned, this year." The league and its teams are under fire over their handling of several players with domestic violence allegations against them. An investigation has been launched into whether NFL commissioner Roger Goodell knew about or saw a video of former Baltimore Ravens player Ray Rice hitting his then-fiancee earlier than he said. Most major sponsors have voiced disapproval, with Budweiser beer maker Anheuser-Busch saying it is "increasingly concerned" about the situation. On Thursday PepsiCo CEO Indra Nooyi made a double-edged statement on the NFLs problems handling domestic violence, calling some players behaviour "repugnant" while also noting that she believes commissioner Roger Goodell is "a man of integrity." Manish Tripathi, assistant marketing professor at Emory University, said its not yet clear whether P&Gs move will be an isolated incident or open the floodgates for others. "Youre talking now about a specific promotion or campaign geared toward women," he said. "Anything that is negatively associated with NFL right now gets exacerbated with a campaign like that." Matthew Tkachuk Jersey .com) - A chant of Zeke reverberated around AT&T Stadium before Ezekiel Elliott powered into the end zone for his fourth and final touchdown. Craig Conroy Jersey . -- Washingtons Bradley Beal seemed to make every shot he took in setting a career high with 37 points. http://www.jerseyofficialhockeyflames.com/troy-brouwer-hockey-jersey/ . "I just think what it does for everybody in life is real simple," said Babcock early on Friday afternoon. "You dont give in. You just keep on keeping on. Is it going to go your way every time? No. But you choose your attitude and how you perform and how hard you dig in." Nearly four years to the day of the 2010 gold medal match in Vancouver, his team dug in with its best effort of these Olympics, snuffing out the high-powered Americans for another opportunity at gold.KANSAS CITY, Mo. -- Whenever a Royals pitcher has issued a walk lately, the runner has usually scored. So when Ned Yosts own guys worked a pair of walks against the Yankees on Saturday night in the sixth inning of a tied game, the often-dour manager had an optimistic thought. "Lets turn it around this time," Yost said. Salvador Perez did just that. The big catcher belted a three-run homer into the bullpen in left field, and Eric Hosmer added a solo shot later in the game, sending Kansas City to an 8-4 victory over New York. "Ive said all along, I thought we have home-run power," said Yost, whose team has hit just 26 homers -- by far the fewest in the majors. "Itll manifest itself in time." Alex Gordon, Lorenzo Cain, Alcides Escobar and Nori Aoki drove in a run apiece as the Royals bounced back from an offensively inept performance in a 4-2 series-opening loss Friday night. Aaron Crow (3-1) retired one batter in the sixth in relief of starter Danny Duffy, and breezed through the seventh to earn the victory. Kelvin Herrera and Michael Mariot finished it off. David Phelps (1-4) allowed seven runs on 10 hits and two walks in 5 2-3 innings. "Frustrating is the PG-rated word for it," he said. "I was pitching decent going into later parts of games, but its tough to win ballgames when you give up four runs in the sixth and seventh inning. Its frustrating." Yangervis Solarte drove in a pair of runs for New York, and Carlos Beltran -- whos been bothered by an ailing elbow and is still relegated to designated hitter duty -- got an RBI with his first hit since coming off the disabled list Thursday. "Its like starting over for me," Beltran said. "One day, two days is not going to do it, any difference. Basically you have to play every day and with playing time that will come. I cannot tell you (when). I wish I could know." The Royals struck first when Billy Butler and Gordon led off the second inning with back-to-back doubles, and Cain and Escobar provided run-scoring singles for a 3-0 lead. It took the Yankees until the sixth tto answer. Karri Ramo Jersey. Derek Jeter started the rally with a single and Mark Teixeira kept it going with a two-out walk. Beltran followed with an RBI double against his former team, and Solarte tied the game 3-all when his sinking liner to centre field dropped just beyond Cains outstretched glove. Duffy, who appeared bothered by lengthy waits for television breaks between innings, was eventually removed after allowing three runs on five hits and three walks in 5 2-3 innings. The Royals made sure to pick him up. Butler and Gordon worked walks to start the bottom half of the sixth, earning Phelps a visit from Yankees pitching coach Larry Rothschild. It didnt do any good. Two pitches later, Perez sent a no-doubt homer into the bullpen in left field to restore the Royals three-run lead. "We needed that," Perez said. "Its not been easy, but its coming." Cain tripled later in the inning, and Aokis RBI single knocked Phelps from the game. "We just scored three runs. Thats the worst kind of team error right there," Phelps said. "To go out and we have all the momentum right there and in nine pitches gave it right back." It was another poor outing by the Yankees right-hander, who moved from the bullpen into the rotation last month. Phelps has lost four straight decisions, allowing 16 runs in the last three. Hosmers homer leading off the seventh was his first since May 5, a span of 130 at-bats, and Brian Roberts tacked on a run off Mariot in the ninth inning that proved to be moot. "Youve got to keep battling back," Yankees manager Joe Girardi said. "Were still fighting." NOTES: The Yankees have not scored more than four runs in any of their last nine games. ... Yankees CF Jacoby Ellsbury extended his hitting streak to 12 games. ... Royals 2B Omar Infante went 0 for 5, extending his slump to 0 for 18. ... The Yankees chose RHP Mariano Rivera III, the son of longtime closer Mariano Rivera, in the 29th round of the first-year player draft. ... 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