Dallas Cowboys running back Ezekiel Elliotts jump into a big Salvation Army red kettle after scoring a touchdown in Sunday nights game versus the Tampa Bay Buccaneers seems to be paying dividends for the charity.In the roughly 12 1/2 hours after Elliotts jump, until 10:30 a.m. ET on Monday morning, the Salvation Army took in $182,000 in online donations, said Lt. Col. Ron Busroe.Busroe said that was a 61 percent increase over a similar time period from Sunday night into Monday last week.The publicity surrounding the jump into the oversized kettle was worth at least $4 million in equivalent advertising exposure, said Eric Smallwood, president of sponsorship evaluation firm Apex Marketing Group.Lets give Zeke credit for that. It is certainly fun, Cowboys owner, president and general manager Jerry Jones said Monday. We have those kettles there because we do want the visibility of reminding everybody, certainly at this time of year, how doing the most good is putting a dollar in that red kettle. To have gotten that attention in front of probably 20 million or so people [Sunday] night for the Salvation Army was just wonderful.The online donations were a welcome surprise for the Salvation Army; Busroe said through last week that red kettle donations were down 16 percent compared with last year, when donations totaled a record $150 million. Approximately 6 percent of donations to the Salvation Armys red kettle holiday campaign come online.Frigid temperatures in some cities are expected to have an impact on donations in the final days of the year.We needed this boost, Busroe said.Its certainly the most weve been talked about in the five years Ive been here, Busroe said. We were trending on Twitter last night.Elliott was flagged for excessive celebration, which usually carries a fine of $12,154, but NFL spokesman Brian McCarthy tweeted Monday morning that Elliott would not be fined. Elliott, who had planned to match a fine with a donation, tweeted he would still donate.Odell Beckham Jr. also chimed in on Twitter and didnt seem too pleased that the NFL let Elliott get by without a fine.?Busroe confirmed what Elliott had said postgame: Despite a two-decade close connection between the Cowboys and the charity, the Salvation Army and Elliott had not planned the stunt, nor did they have any official relationship. Elliott was part of a group of Cowboys rookies who attended a function at a Salvation Army in Fort Worth last month.The Cowboys defeated the Buccaneers 26-20 at AT&T Stadium in Arlington, Texas. Bill Melton Jersey . 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Custom Chicago White Sox Jerseys ., for the next three years with the signings on Monday of Daryl Townsend and Michael Carter. After a month on the road, D.C. United returns to RFK Stadium on Sunday to open the second half of the MLS season against the surging Montreal Impact.Sundays match will be the first at home for United since a 2-0 win over New England on June 25. The Red-and-Black went 0-2-2 during their four-game road trip and have only one win in their last seven games, but now return home hoping to climb back above the red line in the Eastern Conference standings. United is 4-4-1 on their home pitch this season.Its been a month on the road. That can take its toll, United coach Ben Olsen said. So coming back is exciting and we are looking forward to playing here at RFK.Montreal (7-5-8) arrives in fourth place on the Eastern Conference table and in good form. The Impact, led by a hat trick from Didier Drogba, are coming off a 5-1 rout of the Philadelphia Union.Drogba has eight goals on the season, and playmaking forward Ignacio Piatti has 12 goals, the second most in MLS.Drogba comes to town, Piatti, two of the best players iin the league, so well have our hands full again.dddddddddddd. We have to be hyper-alert but competitive and play with a little edge, Olsen told the teams website.The Impact have lost only once in their last eight MLS matches, but have never had much success at RFK Stadium. Montreal is 0-3-2 at RFK all-time, including a 1-0 loss last season.This will be the first meeting between the teams this season, and United (5-8-7) will have a new look with the addition of potential offensive upgrades in Patrick Mullins and Lloyd Sam. 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